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Principle 5 - Justification of claims

All information about the benefits or performance of any treatment (medical and/or surgical), commercial product or service are considered as claims. All claims have to be backed up with scientific evidence (medical journals, reports or others).

All brand names have to be identified (with ® for example).

Unless the purpose of the site is clearly stated to be the commercial platform of a particular product, it must include alternative therapies or products (including generics).

Collaborative Websites:

It should be stipulated that all users of the platform undertake to disseminate only information that is true and correct in light of their knowledge.

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